His name is ridiculous. His outfit is ridiculous. But that strange Canadian middle-aged man in plaid pants and a plaid beret produces some of the most entertaining interviews I have ever seen. His journalistic approach to questioning celebrities is one of a kind., which may be why he has interviewed basically every musician ever. While the interviewee goes into the meeting thinking it is going to be another run of the mill interview, Nardwuar changes everything. While he is still interested in getting the scoop like any other entertainment journalist, he makes the interview much more personal, and not in a sappy-cliche-father-issues-type-of-way. Rather, Nardwuar is known for “knowing more about the celebrity than they know about themselves.” Because of this, he is known for his gifts. An example of this is during his interview with Odd Future (posted below), a rap ensemble led by Tyler the Creator that prides themselves on being anything but mainstream. Nardwuar found out that Tyler had a secret obsession with bacon, and therefore gave him the gift of bacon-scented soap in addition to multiple albums the band never said they were obsessed with, but secretly always have been. Since Nardwuar began his career interviewing heavy-metal bands in the 80s, he is accustomed to hostility. However, his energetic and excited personality is extremely infectious. Plus, the man knows how to do a sign-off right; just check out his commitment to not moving. And i dare you to not have his entering credits theme song stuck in your head for the remainder of the day.
Doot DooLa Doot Doo…Doot Do!
Interview with Odd Future at SXSW 2011(WARNING: Odd Future curses quite often, it’s basically a rule):